大学|格拉斯哥大学University of Glasgow MSc International Strategic Marketing

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大学|格拉斯哥大学University of Glasgow MSc International Strategic Marketing
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【院校介绍】 格拉斯哥大学(University of Glasgow) , 简称格大 , 英国常春藤联盟 罗素大学集团 和国际大学组织“ Universitas 21 ”的创始成员 。QS世界大学排名#73.
【专业解读】International Strategic Marketing will provide you with a detailed understanding of contemporary marketing principles, techniques and trends from an international perspective to help you think independently and strategically.(摘录自官网)
【必修课程】
Global Business Environment
Global Consumer Behaviour
GLOBAL Perspectives in Marketing Ethics
International Services Marketing
International Strategic Management and Consulting
Managing Across Cultures and Comparative Management
Marketing Communications Strategies and Tactics
Marketing Research
Strategic Marketing Management
【选修课程】
Date Science for Marketing Analytics
Digital Marketing Strategy (Specialist)
Export Marketing
International Brand Management
Marketing and Emerging Markets
Retail Marketing
Strategic Marketing Consultancy
【大学|格拉斯哥大学University of Glasgow MSc International Strategic Marketing】以上为斑马博士为您整理 。

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